Making money with large format printing
Making money with large format printing
Large format printing is an advertising medium that has been growing in popularity through time. As the name suggests, its main purpose is to support maximum print roll width. The beauty of this type of printing is it gives you the luxury of a bigger area to work with. Large format printing can function as banners, posters, wallpapers, murals and more. They are ideal for materials that have visual or graphic-heavy designs. Their wide images and texts make big format prints effective advertising tools. They create more impact and attract customers better than normal-sized materials. The largest size width available for large-scale prints is 61 inches.
Large format printing is also known as wide-format printing or grand printing. Instead of printing unto individual sheets, they use roll of prints that they feed incrementally. To help you understand better here are some wide format printing facts:
1. Printing process. The printing process is like that of digital printing, except that, it uses a larger scale of printers with nozzles. You feed paper stocks to the printer where the ink is directly applied onto the material. Its printing phase is faster but its end result produces high quality colors.
2. Printers. Printers used are top quality machines that produce top notched prints. It uses CMYK (Cyan, Magenta, Yellow, Key color Black) color combination.
3. Pigment (UV Ink). Wide format prints usually use this type of ink. They are aqueous or water based. UV inks are duller in color but they're fade-resistant and are perfect for outdoor use.
Products and uses.
a. Posters. Suitable as wall decors, POP or tradeshow displays, photo prints, and retail graphics. You can print them in a mounted 3/16 gator board or a semi/high gloss paper based stock.
b. Vinyl Banners. Popular for outdoor use. Ideal for trade shows and exhibit displays.
c. Canvas. Ideal for art reproductions. You may choose from rolled or wrapped canvas depending on your design preference and use.
d. Wall Graphics/Stickers. Great for pimping your walls. It can give your space a whole new perspective. Wall graphics are usually printed on sticker papers, with large format options available. They are repositionable and fade resistant.
5. Growing consumers. Nowadays businesses want everything cheap and done fast. Large format printing caters to these needs. They are usually more affordable than other print methods like screen printing. They are easier to produce and cheaper to pay production cost. While producing the same quality materials.
Knowledge is power
All of this is possible and painless if you understand some basics. Everything we’ve mentioned here is real, because digital printing systems are optimised to suit different materials and print sizes. You do need to be aware of how to match available technologies to your project requirements to get the best results.
You also need to know how to prepare your data so that you get the best print quality. This is not hard and explaining it is what the Wild Format series of articles is all about.
Getting it right starts with your ideas and how you want your creations produced whether it’s text, line art, illustrations, photographs or any other form of content. This is the beginning of going wild with digital printing.
The Large Format MarketDigital large format printers are not new to the sign and display graphics market. What is new is the rate at which the technology has advanced in terms of quality, speed and the range of applications that can be addressed using digital—rather than analog—manufacturing processes. Just as the offset printing market has seen demand from buyers for shorter runs, faster turnaround times and more relevant content that drives production to digital processes, the same transformation is occurring in the large format market. And the technology is there to deliver against those demands.
To know more about large format check out this blog at More money making ventures